Audience Theory - help with essay

Click on the link below for Audience Theory slides - to help with your essay WHICH IS DUE IN ON TUESDAY 16TH DEC!


https://www.slideshare.net/secret/fChQ8uldelepzT


Christmas holidays homework - complete your A3 planning sheet with conventions of real media texts info and write an essay on this - due in January.

Digipak: This Week's Blogging...

1.Definition: what is a digipak?

2.Number of panels; size of panels

3.Upload 3 images of digipaks from your genre and complete a digipak analysis - screen shot 3 album covers and annotate with conventions: font style, band/artist name, album name, image used: artistic illustration, digitally created, still shot from music video, features artist (star quality?), colour palette, iconography from your genre, parental advisory sticker, reviews from NME, production company, band logo, track list... etc.

4.Comment on Ferdinand de Saussaure's theory of signifiers and signified on the album covers (colour, font type, images etc.)

5.Upload info on Goffman’s gender representation in advertising

6.Post vlogs from BFI trip

Use the info below as guidance, but DO NOT just copy and paste!

A digipak is the alternative to standard jewel case packaging

• Made mostly from thick card, the digipak is virtually shatterproof and allows great graphic display.
• Originally used for the album packaging of leading musicians, the digipak and digipak family are now priced reasonably enough to be used for any CD or DVD project.
• The digipak is an extremely versatile packaging. It can be made to accommodate a booklet either by placing in a die-cut slot or gluing onto one of the panels
• In addition, the panels can be increased from 4 to 6, 8 or more.
• The DVD Digipak is a popular alternative to the DVD box which is now widely used for feature film DVD releases which are special editions because it increases the value and creates a premium product.
• CD and DVD DigiPaks make a big statement, they represent the ultimate custom packaging for your CD or DVD replication project. A DigiPak is also a more environmentally friendly option when compared with traditional plastic jewel cases or DVD cases.
• Material: 300gsm card with matt or gloss varnish. Printed 4 colours (CMYK) or Pantone colours. Spot varnish, lamination and embossing available.
• Dimensions (based on standard 4pp digipak): finished size of 139.5mm x 6mmx 125.5mm

Examples of Students' Digipaks

Tasks to Complete

Your blog should now include the following posts:

• Band brand - name of your artist and track list. Use random name generator
• Star Quality research - Richard Dyer
• Voyeurism
• 3 screen shots of scenes from real music videos that have inspired your video
• Storyboard
• Band brand: name of artist, track list for CD
• Shooting schedule - collect a paper copy from O8

Stop Animation Blu - Big Bang

Inspirational stop animation - how could you incorporate ideas into your music video?

Remember a posible exam question for A2:

'Describe and evaluate your skills development in CREATIVITY from AS to A2' (25 marks)

Filming Deadline

This week's task: get 3 screen shots of real media texts which have inspired your own music video. Your images could be from music videos, TV adverts, films, magazine adverts, album covers....etc.




DEADLINE FOR YOUR FILMING TO BE FINISHED

Friday 12th December

You need to return from your Christmas hols ready to edit..the weeks to the OCR coursework deadline will slip away quickly as we enter 2015..

The Selfish Giant

Representation of Youth: a must-see

Wild Bill: Shot Composition

As seen at BFI during a Q&A with Dexter Fletcher, director of Wild Bill. 

Fletcher draws inspiration from artwork when framing shots.

Top Tip: focus on the composition of your shots, as much as your narrative or performance elements.

Stop animation. Portrait Artist of the Year

Idea for stop animation: use your artistry skills to complement your editing skills..

Could also double as your digipak or magazine advert. Three in One

Band Brand

Fab to see you all!


Tasks for this week...
1. Genre essay and storyboards due in this Friday  - 7th Nov

2. Think of a creative way to devise a band name, album title and your track list. Upload a photo of you&your group creatively mindmapping ideas.. either use:

qRandom Generator

qWordle

qLook at online name generators…

Deadlines - Genre Essay and Storyboarding

Hope everyone had a fab half term!




Upcoming deadlines by  Friday 8th November you need to have

1. Re-drafted our GENRE essay
2. Completed all storyboarding so you can start filming

Storyboarding

INSET DAY Tuesday 7th October

Wake up, get out of bed, use your time wisely...!


Start storyboarding please. Bring your storyboard sheets to Friday's lesson.

Contacting Producers

TASK ONE

üExplain why you have chosen your song (what decisions have made and why?) . Upload videos of inspiration

NB You must also write about songs you have discarded

TASK TWO

üUpload your song’s lyrics

NB add if you have any particular ideas for scripting particular words

TASK THREE

üUpload onto your blog THREE different ideas for songs/artists

Blog ‘Good Points’ and ‘Bad Points’ about each choice

TASK FOUR

üContact the music producers for your song: write an email asking permission to use their song

Email to Producers

üWrite your email

üPrint screen

üAdd to your blog

üAdd another post (and let me know if you hear back from them!)

•Dear…

•My name is…

•I am studying… (explain the course)

•Explain what this project involves

•Request to use their song

•You have no intent to sell your video

•Assure won’t be copyright issues as it will solely be used for an educational purpose

•please contact if any concerns

•Give your details

Treatment Pitch

Tasks for this week:

1. Upload song lyrics
2. Meet as a group to discuss your treatment pitch - use your handout to plan ideas, write pitch and be ready to present on Friday 26th September.
3. BLOG WORK - post the definition of a treatment pitch, plus ideas you've come up with so far. upload your mood board if you haven't already done so.

Laura and Nadia - please set up a charged camera & tripod ready to film next Friday and put backing paper&border onto notice boards in O8. Thank you

Song Choice and Mood Board

Well done everyone for making your song choices! I hope it's a weight off your mind.

We can now steam ahead with the A2 course: your initial ideas for your videos are inspiring!  Please don't worry if you make changes in these early stages, as long as you stick with your plan once you've storyboarded.

Tasks for this week:

• Blog about decision making process in deciding on your track
• Explain why you've discarded track ideas (too long, not enough editing potential etc.)
• Upload a mood board of your initial ideas: colours, locations, costumes etc.

Have a great weekend, see you on Tuesday

Exam Essays Must Include...

Tasks for the Weekend...

Just a few tasks to keep you going..

1. Follow A2 Media ECS Twitter - feel free to tweet appropriate responses / articles / ideas!
2. Finish filming/editing your pre-lim - deadline for viewing in class is next Friday
3. Create a Collective Identity Label. Upload your research into Fish Tank here (I've had a re-think and have decided we need to blog our Collective Identity stuff too). BUT ONLY POST UNDER YOUR COLLECTIVE IDENTITY LABEL!

4. Theory Tuesday - we'll be looking at Fish Tank in more detail, so bring everything you've researched so far. Feel free to start completing a Case Study Worksheet (on post below)
5. Blog about your progress today - ideas for prelim/final video; any inspiring music videos you've discussed (eg Kodaline <sniff> I love that vid!); what's going well (or not) with shooting your prelim etc. etc.....


Have a great weekend everyone, see you next Tuesday....!

Write a Case Study for every Collective Identity Film

Below is a Collective Identity Case Study Worksheet

Case Study Worksheet by hpoulten

Prelim Tasks for This Week

Example of a shot for shot prelim:

Well done everyone, most of your blogs are looking fantastic and you're making good progress with your song choices!

Tasks for this week

1. Finish filming and editing your prelim video. 
DEADLINE FOR COMPLETED PRELIMS - FRIDAY 18TH JULY

2. Add posts to your blog including the following
a) Songs you've disregarded for your prelim and why you decided not to use them
b) Original video for your prelim
c) Why you've chosen this video
d) Behind the scenes photographs of you shooting and editing your prelim
e) Storyboard of your prelim (one page will suffice)

Fish Tank Research

Homework this weekend - case study #1

 Research the following info for Fish Tank:

Director
Year released
Production Company
Lead characters / actors
Box office success (revenue)
Awards won
Critics' reviews
Find different posters advertising the fiml and comment on the representations of women

Have a great weekend! See you next week...

Stef, Tara, Ciara, Emily - How about Gossip for your song choice: has the lead female vocalist you're after...?

Evaluation of AS Production and Song Research

Well done girls, you've had an excellent start to the A2 course.  Some of your blogs are already looking fantastic! Most of you have made links to Goodwin's theory and posting a range of images and videos with comments..

If you haven't yet embedded your videos or if you haven't written an evaluation of links between Goodwin's theory and your videos, please do so. It's only week two - don't fall behind at this early stage! You know who you are........



THEORY TUESDAY 

You have one week to complete a Theoretical Evaluation of Your AS Production on your blog – YOU WILL NEED THIS FOR YOUR A2 EXAM SO THE MORE DETAIL THE BETTER!

TASK ONE: Make a table of how you used XYZ in the production of your AS film. You're EVALUATING: Thus, write about what was good about it vs what you could have improved 

• Digital Technology: camera equipment, techy stuff 
• Creativity: mindmapping ideas, camera angles, mise-en-scene 
• Research and planning: blogging, watching clips from genre.. 
• Post-production: editing, adding/manipulating sound, title credits 
• Using conventions from real media texts: subvert or adhere to conventions of genre? 

TASK TWO: Start researching into your song

Write about why your song choices may work or not.....

The song you choose to use for your music video must be copyright free. Copyright free options available for your Music Video in G324 are:

q Ask friends or approach local bands and get permission to use their material

q Approach unsigned bands on ‘My Space’ etc and get permission to use their material

q Collaborate with music department/students in your centre on the project

q Create your own music or sound track

q OR…Use a music track by a well-known artist, but email the record label asking permission: be aware of the dangers of using a well known artist à your videos are more likely to mimic existing videos and not challenge conventions

Copyright free sites (Note: not all music is free to download from copyright free sites – there are download fees) 
http://copyrightfriendly.wikispaces.com/Copyright-friendly+music+and+sound http://www.shockwave-sound.com http://audiojungle.net 
http://www.musicmediatracks.com/?gclid=CK6V-r7ZiJgCFUse3god7XQJCw http://www.royaltyfreemusic.com/free.html http://freeplaymusic.com(free downloads) http://www.trackline.com/acatalog/Tracks.html 
http://www.royaltyfreemusic.com/documentary-general-production.html http://www.dmoz.org/Arts/Music/Sound_Files/Samples_and_Loops www.freesound.org (free music) http://www.mobygratis.com/film-music.html (teacher needs to register for this one) Free Sound Effects from PartnersInRhyme.com: 
 http://www.ljudo.com/default.asp?lang=tEnglish&do=it http://www.jamendo.com/en http://derekaudette.ottawaarts.com http://www.acoustica.com/sounds.htm http://www.alcljudprod.se/english/ljud.php 

Many, many more sites are available just ‘Google’ ‘copyright free music audio download’ or ‘free audio editor software’

Welcome to A2

First things first... Welcome to the start of your A2 course! Your task today and to complete for homework is the following: 1. Create your A2 blog using the following format: forename,surname,mediaa2.blogspot.com (example below) http://megansouthernmediaa2.blogspot.co.uk/ Please ensure you use this format so your blog can be easily found for moderation purposes. 2. Write a short profile for yourself - A Levels you're studying, why you love Media Studies, hopes for the future etc. 3. Create a label ‘Research and Planning’. 4. Upload Andrew Goodwin’s definition of a music video under your Research and Planning label. 5. Find 2 – 3 examples of your favourite music videos, upload onto your blog, and comment on how you can apply Andrew Goodwin’s theory to the videos (how the music links with the lyrics, star quality, engaging editing techniques etc.)